About Me
My name is Simiao Yu.
I'm a product designer, team leader, and problem solver.
I specialize in providing product strategies, creating effective interactive experiences, building consistent design systems, shaping UX storytelling, and leading the team to accomplish various projects for multi-platform.
I'm fueled by passion and relentlessly curious. I always challenge my ideas with alternative perspectives and experiment until I get them right.
Creating
Lasting Value
I have faced different work environments: agency, startup, and in-house design teams. Working in these different environments has taught me to deeply understand the project’s context before taking any design decision.
I collaborated with my clients as one from vision to reality. Working together with my clients, I discover ideas, architect workflows, translate needs, develop solutions, and create lasting value that impacts their business and the people they serve.
Selected Clients
