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About Me

My name is Simiao Yu.

I'm a product designer, team leader, and problem solver.

I specialize in providing product strategies, creating effective interactive experiences, building consistent design systems, shaping UX storytelling, and leading the team to accomplish various projects for multi-platform.

I'm fueled by passion and relentlessly curious. I always challenge my ideas with alternative perspectives and experiment until I get them right.

Lasting Value

I have faced different work environments: agency, startup, and in-house design teams. Working in these different environments has taught me to deeply understand the project’s context before taking any design decision.

I collaborated with my clients as one from vision to reality. Working together with my clients, I discover ideas, architect workflows, translate needs, develop solutions, and create lasting value that impacts their business and the people they serve.

Selected Clients

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